---
title: "Mere-Exposure Effect"
tags: psychology cognition permanent-notes
date: 2021-01-05 15:28:27
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# Mere-Exposure Effect

Psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. Doing something many times makes us believe that we are good at it - independent of our actual skill. Used in advertising - seeing the advertisement of a brand multiple times will make us like it more.

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### Tags
#psychology #cognition #permanent-notes